\ˈbad-gyal\ (n): opposite of a "good girl"; a female that does things that is deemed unacceptable by society.
This matte red lipstick is for the highly promiscuous. She's a little bit of heaven with a wild side. Bad Gal is for the female that makes a name for herself without conforming to what society sees as "right" for women. Need a few pointers? Just ask Rihanna.